Although originally established by two brothers in Paris, IRO was inspired by the 70’s and 80’s American pop rock scene. The musically-gifted founders, Arik and Laurent Bitton, launched their clothing company with the goal to build a simple yet strong wardrobe for the “everyday cool girl” – one that is always on-the-go and exhibits sophistication, modernity, and independence, all the while remaining true to herself. A star-studded roster of A-list celebrities that embody this way of life have been seen dressed in IRO, including Kate Moss, Scarlett Johansson, Drew Barrymore, and Gwyneth Paltrow. Unapologetically breaking codes and toying with contradictions in fashion, IRO has certainly made headway in its notable contributions to the ever-changing industry. In fact, IRO’s collections are “composed like a soundtrack” – mixing a variety of styles, fabrics, cuts, and seasons – with odes to a New Yorker’s vintage rock spirit, Parisian romanticism, and joyful Japanese madness. Upon the opening of its
