“The correct size is the one that looks good on the body, not the label.” - Altuzarra
Model is 185cm / 6' and is wearing a size 31.
Standard waisted slim jeans
Ozone washed blue denim, a more eco-responsible technique
Zipper fly and IRO engraved button
Belt with belt loops
Main fabric: 100% Organic cotton
Lining: 65% Polyester, 35% Cotton
Made in Italy
Although originally established by two brothers in Paris, IRO was inspired by the 70’s and 80’s American pop rock scene. The musically-gifted founders, Arik and Laurent Bitton, launched their clothing company with the goal to build a simple yet strong wardrobe for the “everyday cool girl” – one that is always on-the-go and exhibits sophistication, modernity, and independence, all the while remaining true to herself. A star-studded roster of A-list celebrities that embody this way of life have been seen dressed in IRO, including Kate Moss, Scarlett Johansson, Drew Barrymore, and Gwyneth Paltrow. Unapologetically breaking codes and toying with contradictions in fashion, IRO has certainly made headway in its notable contributions to the ever-changing industry. In fact, IRO’s collections are “composed like a soundtrack” – mixing a variety of styles, fabrics, cuts, and seasons – with odes to a New Yorker’s vintage rock spirit, Parisian romanticism, and joyful Japanese madness. Upon the opening of its first Parisian boutique in the Saint Germain district in 2006, IRO has become a highly sought-after brand by millennial women and their elders hailing from all major cities: Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qingdao…and now, Nashville!