Tibi Spring 2021 Ready-to-Wear Collection | Vogue


Effortless yet polished – that is how Amy Smilovic, the Founder and Creative Director of Tibi, believes that women should dress. The independently owned and operated fashion brand has garnered tremendous success in navigating the changing world of fashion for over 20 years since its inception in 1997. As a result, Tibi has become one of America's most coveted and intriguing fashion brands dedicated to producing high-quality, sophisticated clothing sold at contemporary prices. To this day, Tibi has remained true in its commitment to represent a broad range of people from age to race, as well as those who live an active and diverse lifestyle. As a highly seasoned professional with an impressive background in marketing and advertising, Smilovic enjoys seeing people’s personality come to life through their wardrobe choices and finds contradictions in these choices to be especially interesting. Individuality remains at the heart of the brand, which has proven to be very beneficial to Smilovic’s business model: “We do not chase trends or read merchandising reports on what [colors] are in or out. We really follow our own lead and it has served us well.”

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