The German brand Odeeh was started in 2009 by the founder's Otto and Jörg. After nearly 20 years of experience, the designer duo decided to create their brand. Both the founders started their careers early, with Otto learning to draw at a young age and Jörg learning to tailor from his grandmother at a young age. The duo works together to make creative decisions on every piece of clothing in Odeeh's collection. They find a lot of their inspiration for their unique patterns from vintage stores in London. They find items with fun prints and work with their graphic designer to pull inspiration from their finds. They then create an exclusive Odeeh pattern with their partners in Northern Italy. The collection is for women. Odeeh aims to make women feel comfortable, confident, and strong in their clothes.