The Sofia Richie Grainge Effect

The Sofia Richie Grainge Effect

Jun 13, 23
by: Madison Bulloch




taking the social media world by storm. Her picturesque South-of-France wedding went viral after taking place on Saturday, April 22nd in Antibes, France. After all, she was born to a musical legend and as expected, her day was nothing short of spectacular– full of A-list guests and lavish scenery. 

On April 20th, Sofia Richie Grainge joined TikTok and begtan posting “GRWM” wedding content. The world quickly became captivated by her. Some fans commented, “Sofia Richie’s wedding is my Royal Wedding.” Her TikTok now sits at 2.6 million followers (and counting) from posting this content alone.

So, what makes Mrs. Grainge so irresistible? Her classic and chic style. The world has seen her style transform throughout the years and many agree– she has never looked better. Over the blissful weekend, she stunned in bridal looks from Chanel, Khaite, Proenza Schouler, and more. Her wedding gown was unsurprisingly Chanel haute couture. 

Sofia has left many followers inspired and obsessed with her bridal fits, looking to shop from brands that have that “Sofia effect and look”. Sofia’s style nods to the "quiet wealth" movement being made popular by HBO's Succession and no one can argue that it isn't timeless. It can seem difficult to make ensembles from luxury designers relatable or attainable but Mrs. Grainge doesn’t make her followers feel she is out of touch or that they can’t dress like this too. The effect Sofia has had on fashion is the reason for why so many followers have fallen in love with her even more.

Sofia Richie Grainge truly embodies the adage: “Less is more.” Shop our Sofia inspired-edit below. 

get our newsletter